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Hosts can create a personalized web address to direct people to their listing with a custom link.

To create or delete a custom link:

1. Go to Listings
2. Select the listing that you’d like to create a custom link for
3. From your Listing details, find Custom link and select Edit

Each listing can have one custom link, so hosts with multiple listings can set up one for each of their listings. Hosts using professional hosting tools can also create one custom link for their pro marketing page.

Custom link policy

Each address is valid only while the listing or account is active, and may be forfeited if the listing or account is deactivated or removed from Airbnb for any reason.

You don’t own your custom link, and upon any violation of this policy or Airbnb’s terms, Airbnb may end your use of it.

Custom links can't include:

• Any variation of the word "Airbnb" or any other content that violates our brand guidelines
• The word "verified"
• The word "official" unless sanctioned by the person, place, or organization with whom the connection is asserted
• Symbols or punctuation, except for hyphens
• Fewer than three characters
• Anything that violates Airbnb's Content Policy

Custom links can't consist only of:

• Generic property types (for example, Apartment, Cabin, TreeHouse, Loft, Home)
• Generic geographic locations (for example, SanFrancisco)
• Numbers (all URLs must contain at least one letter)

Some examples of acceptable URLs:

• /french-alps-vacation-homes-and-cabins
• /babu-getaways
• /helens-homes
• /private-room-in-barcelona-city-center